Photo: © Jelitto
Heracleum sphondylium ‘Pink Cloud’
Eltrot or common hogweed is a wild plant that grows in meadows, rough ground and roadsides and is often mistakenly called cow parsnip.
There are over sixty members of the genus which include Heracleum maximum (Cow parsnip) and Heracleum mantegazzianum, the toxic Giant Hogweed - neither of which you'd want anywhere near your garden.
'Pink Cloud' will not be everyone's idea of a choice plant but it is a very decorative addition to wildlife and native planting schemes.
It is not invasive or photo-toxic and indeed is still used in Eastern Europe as a vegetable.
It flowers from June to September and is notable for attracting small bees and hover-flies. Remarkably easy to grow in almost any soil but prefers a moist rich soil in shade or part shade.